What does online security software have to do with soccer? You'd be surprised. When Trend Micro asked my team at McMillan to create a campaign to support its sponsorship of the Women's World Cup, we knew that our message had to appeal to the people who were going to be there: soccer fans. So we developed a concept that related to online security as much as it did to soccer, with a focus on keeping unwanted threats out.
Trend Micro became the unofficial sponsor of defensive players at the tournament and reminded people that when it comes to online security, the best defence is, in fact, a good defence.